Author: Author

  • OKR Strategy for Evaluation: Turn Goals into Growth

    OKR Strategy for Evaluation: Turn Goals into Growth

    Most organizations treat OKR evaluation like a formality, a quick glance at numbers and then move on to the next quarter. However, a strong OKR Strategy for Evaluation is essential for ensuring long-term success. Research shows that 64% of companies fail to achieve their strategic objectives because they never properly evaluate what went wrong or…

  • OKRs for Marketing Teams: Fuel Your Team’s Success

    OKRs for Marketing Teams: Fuel Your Team’s Success

    Marketing teams waste 40% of their time on work that does not move the needle. Your campaigns run, your reports look busy, and your team stays late, yet leadership asks what marketing delivered this quarter. You are drowning in tactics while starving for strategy. This is a clarity problem for teams. And OKRs for marketing…

  • Product Management OKR: Are You Using It Wrong?

    Product Management OKR: Are You Using It Wrong?

    Most product teams work hard but release features nobody uses. They build, launch, and move on only to find their efforts barely affect what matters to the business. This gap between effort and impact is not because product managers lack skill or commitment. It’s because they lack a clear framework, like a well-defined Product Management…

  • OKR Culture: More Than Software, Less Than You Think

    OKR Culture: More Than Software, Less Than You Think

    OKR Culture Did you know that most companies implementing OKRs don’t experience any meaningful changes in the outcome of their business? The problem isn’t OKRs themselves; it’s that people approach a cultural change as if they were installing software. You’ve probably heard this sales pitch: Buy this OKR software, fill out some templates, and watch your…

  • Why the OED System Beats OKRs for Small Teams

    Why the OED System Beats OKRs for Small Teams

    Despite their promise to transform teamwork, OKRs have turned into the business equivalent of a New Year’s resolution that is abandoned by February. With their intricate dashboards and quarterly reviews that take up hours of your time and yield no results, most businesses treat them like a performance theater. The unpleasant reality is that while…

  • Avoiding OKR Fail: Secrets to Real Alignment

    Avoiding OKR Fail: Secrets to Real Alignment

    OKRs are supposed to bring clarity, alignment, and massive growth, but so many companies abandon them after just three months. What used to be a framework that helped Google succeed now just turns into a paperwork burden in your organisation and the methodology itself is not to blame. This is a classic case of OKR Fail. If your…

  • OKR Failure: What Google Didn’t Tell You

    OKR Failure: What Google Didn’t Tell You

    Understanding OKR Failure in Modern Companies Did you know that 70% of the companies that implement OKRs abandon the method within just two years? Still, the hype about how Google upended the world with this way of setting goals never stops. You may have experienced this too. Your team gets excited about OKRs, they spend way too…

  • Why 9 Out of 10 OKR Implementation Fails

    Why 9 Out of 10 OKR Implementation Fails

    Companies spend a lot of money and time on OKRs, but most OKR implementation fails within weeks. The framework gets blamed, consultants are fired, and teams slip back into working in the dark. The real problem isn’t the OKRs themselves—it’s the way they are executed. You’ve probably witnessed this. Leadership returns from a retreat with their…

  • How to Set SMART Goals for Success in Work and Life

    How to Set SMART Goals for Success in Work and Life

    Section 1: The Anatomy of SMART Goals SMART (Specific, Measurable, Achievable, Relevant, and Time-Bound) goals are goals that are specific, measurable, achievable, relevant, and time-bound. Setting goals involves breaking down your objectives into smaller, more manageable components that are easy to track and achieve.  Breaking down each component of SMART Goals:     Specific A goal…

  • Think Peer Reviews Don’t Work? Think Again!

    Think Peer Reviews Don’t Work? Think Again!

    What is Peer Reviews? Peer reviews are a recent innovation in the history and evolution of scientific publications. The first journal was launched in 1665 by the Royal Society in London, while Performance review as we know of began in the mid 1970s. The scientific community of the 17th, 18th and 19th centuries was a…